Pacific Inn Operations Team

Rita

Rita Burch

Regional Operations Manager

Rita brings over 30 years experience in the hospitality industry to the Pacific Inns team. Early in her career, Rita functioned as a server, cook, and room attendant at a small bed & breakfast and steak & seafood restaurant in Alabama that her parents owned and operated. Since then, she has worked in all areas of hotel operations, learning the industry from the ground up by working for a variety of management companies and brands. After attaining a Bachelor of Science degree in Business Administration as well as her Hotel Administrator Certification, Rita’s hospitality career continued to advance with responsibilities as front desk clerk, guest service manager, executive housekeeper and director of sales.

As General Manager for limited-service, full-service, extended-stay and resort hotels, Rita developed leadership skills that drove profitability for her hotels through revenue maximization, employee training, development and retention, and financial analysis to control costs. She has extensive experience in multi-unit management in diverse roles, including: Area Manager for Promus Hotels; Regional Vice President of Operations and Director of Field Training for Remington Hotels; Area Manager, Director of Franchise Services and Director of Revenue Management for La Quinta. Rita continues to focus and develop her expertise in leadership, training and operations.

Responsibilities & Areas of Expertise:

  • Leadership
  • Training
  • Financial Analysis
  • Operations
  • Customer Satisfaction
Rita_Timeline

What does Rita love most about her job?

“I love the opportunity to mentor managers at our properties so they understand how to lead with a hospitality heart while making informed & smart business decisions that provide a great return on our owners’ investments.”